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Mastercard Stand Up To Cancer Campaign


Mastercard Cancer Campaign

Every year, the MasterCard Stand up to Cancer Campaign leads the charge in the fight for cancer. And every year, it seems to double in size – from its message to its supporters to its presence in the media. When it comes to cancer, that’s always a good thing. This year is no different – MasterCard is donating each time a card user pays for dinner between now and September 28, 2013. The best part, of course, is the ease in which all of us can play a part.

Mastercard Stand Up To Cancer Campaign

This year, the campaign is “Dig In and Do Good” and as always, MasterCard touts the design a simply way for its cardholders to donate and “Stand up to Cancer”. MasterCard has promised a donation from this program of up to $4 million. Think of it as dining with a purpose. Here’s how it breaks down:

  • Spend $10 or more when dining out or ordering in and choose to pay with your MasterCard
  • Thursdays and Fridays mean double donations for MasterCard, so call that girl and ask her out to dinner this weekend
  • Keep the momentum going by tweeting your dinner plans using the #dogood hashtag (this isn’t mandatory, but it’s a great way to ensure the message travels)

Stand Up to Cancer Ambassador

You may have already seen the MasterCard Stand up to Cancer ad spots on network television. If you’re a fan of ABC’s Modern Family, you recognize two time Emmy winner Eric Stonestreet, known on the show as Cameron Tucker.

Like most people, cancer has personally affected my life. My mother is a two-time survivor and unfortunately more of my family and friends have been touched by this tragic disease. That’s why I am honored to support Stand Up To Cancer and their collaboration with MasterCard’s ‘Dig In and Do Good’ campaign,

said Eric Stonestreet.

Together, we can make a difference in the fight against cancer.

Rusty Robertson, the Stand Up to Cancer Co-Founder and CFA, said,

Through the Dig In and Do Good campaign, raising funds for cancer research is as easy as eating lunch with your colleagues or having dinner with your family. We are so incredibly grateful for MasterCard’s continuing commitment to help eradicate this disease.

MasterCard is as committed today as it’s always been to eradicating cancer in its entirety. Cancer touches most of us, to some degree, at some point in our lives. Most of us have friends or loved ones who have battled or continue to battle this brutal disease. The good news is progress is made every day and many believe a cure – a sure enough, definitive cure – is on its way. Programs like these can help close the gap.

The ‘Dig In and Do Good’ program gives our cardholders a simple way to stand up to cancer every time they sit down for a meal and join us in support of a cause that is personal for so many of us,

said Alfredo Gangotena, Chief Marketing Officer, MasterCard.

It’s an extension of our commitment to give our cardholders meaningful and unique ways to make a difference while going about their daily lives and doing the things they enjoy.

Hashtag This

As mentioned, Twitter is playing a big role in this year’s efforts. MasterCard has partnered with Chirpify to enable direct donations from the Twitter interface using hashtags. But taking it a step further: Facebook and Instagram are playing a significant role as well. And if you’re wondering – to date, MasterCard has donated more than $12 million since it began its partnership with Stand up to Cancer.

Ready to jump in? Here are a few more ways you can help with the #DoGood efforts:

  • MasterCard is encouraging its cardholders and consumers to round up their friends, family and co-workers to show support of Stand Up To Cancer by sharing their commitment to join the effort across their personal social media channels. Make your dinner reservations either online at Mastercard.com/dogood or by your other traditional means and then meet up with friends at the restaurant
  • Be sure to check in with Foursquare when you’re eating out, too. It’s another great way to remind folks of the drive. It will remind them to use their MasterCards to pay.
  • Don’t forget the direct donations and the partnership with Chirpify.
  • Remember this campaign goes until September 28, 2013.

MasterCard is leading the way in payment technology with its impressive (and one of the fastest in the world) payments processing networks. Never before have so many consumers, banks, retailers, merchants, government and businesses been able to do business this fast. And MasterCard is making it happen in more than 210 countries.

For those who have been diagnosed with cancer or whose friends or family members are working to overcome this brutal diagnosis, be sure to visit the standuptocancer.org site. Here you’ll find a world of resources, especially when it comes to financial considerations. A few of the newer posts include: “Social Security and Cancer: Navigating the System” and “Where the Money Goes”. Also, many banks and credit card companies are becoming deeply involved.

Banks Involved Too

Most recently, Fifth Third Bank joined the fight and now offers its own SU2C debit card. The Fifth Third Stand Up To Cancer Debit Card is now available by visiting any of the bank’s locations – 1,300 in all around the nation – and rest assured a portion of the annual fee and every qualifying card purchase will support Stand Up To Cancer. The card can be used everywhere Debit MasterCard is accepted.

We are proud to work with Stand Up To Cancer to support the organization’s research and provide our customers a way to get involved in the fight against cancer,

said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank.

At Fifth Third we are committed to improving the lives and well-being of the communities we serve and are pleased to have found an innovative way to do so with a debit card – a payment form many of our customers are already using every day.

MasterCard said of the latest deal,

Sometimes the most innovative new product offerings are not based on the latest technologies, rather on unique value propositions for consumers,

said MasterCard Group Executive of U.S. Market Development Craig Vosburg. He goes on to say how honored he is to announce the opportunity of bringing “two long-standing MasterCard partners in a program that enables cardholders to support a meaningful cause simply through their everyday purchases.”

But Fifth Third Bank also had a bit more good news: it’s also planning to introduce a Stand Up To Cancer credit card. Joseforsky made the announcement,

We look forward to expanding our work with Stand Up to Cancer and MasterCard, and continuing to collaborate on ways to help more and more consumers join the Stand Up To Cancer movement.

We also just learned that BMO Harris Bank, headquartered in Chicago, has joined the fight as well. It’s a smaller regional bank that serves consumers in the Midwest.

At the time of this column, MasterCard is just shy of the halfway mark, having raised close to $1.8 million in donations. What are you waiting for? Let’s go have dinner!

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